Brighten + De-Brass Shampoo

$ 28

This violet shampoo helps to brighten natural highlights, tone brassiness, and repair damage for hair that is healthier & shinier.

A Closer Look

Too Cool For School.

- An adulting A+ equation that reduces brass to an equal cooled down tone.

"Whether a brassy brunette or a too warm blonde, this brightening, neutralizing and protein-rich shampoo subdues brassy and yellow tones for bright, chilled out sensational hair. It instantly evens unnatural & dull tones caused by hard water, well water, or hair color that has left a warm and unwanted remaining pigment.
Violet extracts restore bright tones in discolored hair while multi-molecular proteins seal moisture in damaged strands. By providing the hair’s essential building blocks, future unwanted contaminants are less able to penetrate and attach to the cuticle. The result is shimmering color and glossy healthy hair.
Strategic UV filters protect and prevent unwanted brassy tones from developing while natural omega’s delivers shine and sustaining hydration."


Key Ingredients

Protein Complex

Strengthens and protects hair from UV damage, styling tools, and everyday stressors.

Borage Seed Oil

A natural moisturizer with the ability for deep penetration. Known to reduce scalp inflammation and also strengthen the hair follicles.

Sunflower & Linseed Oil

Promotes a healthy, balanced scalp. Protects against everyday UV and environmental cuticle degradation.

Evening Primrose

Rich in fatty acids to treat irritated scalp and promote hair growth.

Grape Seed Extract

Very high in antioxidants for free radical damage. Studies suggest that proanthocyanidins extracted from grape seeds yield an increase in the proliferation of hair follicle cells to promote hair growth.

Natural, Pure Pigments of Violet

Enhances cool tones and cuts back on brass.

All Ingredients

"*Aqua (Deionized Water), Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Caprylic Glycerides, * Borage Seed Oil, *Evening Primrose Oil, * Linseed Oil, *Sunflower Seed Extract, Guar, *Hydrolyzed Pea & Soy Protein, Polyquarternium 7, Sodium PCA, Panthenol, Sodium Hydroxide, Violet Extract, Grape Seed Extract, Caprylhydroxamic Acid, Phenethyl Alcohol, Glycerin, Citrus Essential Oil Blend
*Curated with organic, wildcraft, and food-grade ingredients."


Sulfates, parabens, PEGs, xenoestrogens, propylene glycol, mineral oil, paraffins, gluten, EDTA, formaldehyde carriers, synthetic fragrances or dyes. Color Safe. Dermatologist Recommended.


-Correct bright tones in discolored hair

-Multi-molecular proteins strengthen hair

-UV filters protect and prevent unwanted tones

-Omegas to renourish cuticle and scalp


Apply to wet hair. Work into a rich lather. Lightly massage into scalp and throughout the ends. Let sit for 3 minutes.

Add a dab to regular Evoq shampoo for a quick tone. Apply Evoq conditioner to soften and continue cuticle care.

Lesson With Kassandra

You need a violet shampoo, even if you’re not blonde.

The question is the answer! Whether you’re blonde or brunette, you absolutely can highly benefit from using a violet toning shampoo. Using a violet toning shampoo can make all the difference between color appointments, or if you’re a DIY-er at home, when it comes to keeping your hair looking fresh, less devitalized (brassy/warm), and vibrant.



Want Brighter Tones to Match Your
Beautiful Bright Spirit?